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Own your brand.

Brand is everything. You don't really own your business until you own your brand.

Startups invest thousands in brand identity, logo design, web design, packaging, trade show swag, and more. Don't let your investment go to waste.

Trademark your brand name, ASAP. 
Protect what you worked so hard to build. 

Even better, reserve a trademark for your business before you make your first sale. I can help.

Work With Me

My obsession with adding value for early-stage startups has led me to focus my business law practice on trademark protection. A trademark (or two) is the one of the best up-front investments any startup business can make. And I practice what I preach -- as a startup founder myself, I have made locking down trademarks for my business brands a top priority.

As a lawyer and entrepreneur, I wear many hats, including:

  • Trademark lawyer and food law and policy consultant via my law practice, Heyman Legal.
  • Founder of Good Food Boom®, a platform helping food entrepreneurs meet business milestones via actionable information and affordable tools.
  • Co-Founder and General Counsel for Starting 11®, a daily fantasy soccer company (check out our app here.)
  • International Legal Consultant for the United Nations FAO in Mauritius.
  • Leadership team member for WE*, an organization supporting women-led startups in Minnesota.

I work directly with clients via my trademark and food law practice, Heyman Legal. I have helped hundreds of food entrepreneurs grow and protect their businesses and brands.

I'm on LinkedIn and on Twitter @AmandaHeyman and @GoodFoodBoom. I love to hear from startup founders.

Get Started

Let's talk about trademark protection for your brand.  I'm based in Minneapolis, but I work with entrepreneurs across the U.S.

Send me a message via the form below, and I'll be in touch ASAP.  I'll keep any information you send strictly confidential.

Name *

Food Law, Consulting, and Public Speaking


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Good Food Boom: Firepower for food entrepreneurs

I founded Good Food Boom to answer the questions I've heard over and over again during the seven years I've worked with food entrepreneurs. Savvy startup founders understand how the law affects their business. Achieve clarity at

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Legal consulting for institutions

My super power is making complex information easy to understand.

I use that power to lower barriers for food innovators. My goal is to open source the legal knowledge required to create a fair, resilient, and healthy food system. To that end, I work with governments, NGOs and academic institutions on projects designed to advance sustainable agriculture and to educate farmers and food entrepreneurs.

My recent work has been with the United Nations FAO (developing organic agriculture laws for the African island nation of Mauritius) and with the cutting-edge practitioners at the Vermont Law School Center for Agriculture and Food Systems, where I am honored to be a Fellow in Practice. I am also the author of three books related to organic farming and farm employees.

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Public speaking

I frequently speak about issues relating to food law and entrepreneurship.

Representative speaking engagements include:

  • A three-minute pitch to an audience of over 300 at the 2017 Twin Cities Startup Week Women's Pitch Fest event
  • A "Startup Law 101" presentation for an MBA entrepreneurship class at the University of Minnesota Carlson School of Management
  • A talk for the food law association at the University of Michigan Law School
  • A trademark Q&A for a Midwest Pantry meetup event for food entrepreneurs
  • A panel discussion for women startup founders on resourcing high-growth businesses
  • A "Movers and Shakers in Food Law and Policy" panel discussion at Harvard Law School
  • A podcast appearance for the Food Revolt podcast on trademarks for food trucks

If you are interested in inviting me to speak at your event or to make a guest appearance on your podcast, please get in touch.